Logistics has long been talking about the next big innovation that will reshape the industry. It might be Internet of Things, Blockchain or even Covid-19 lockdowns. Industry experts, however, are careful when they look at all of them. For one, many are sceptical that change is in the air because human behaviour has proven again and again to be really hard to transform. A recent chat I had with an industry expert made me wonder if logistics is ready for the next big innovation.