Intelligent labels tell the life story of the product

Labels that can tell the story of every single item were shown at the RetailExpo 2019 in London.

The company that produces them is Avery Dennison's Janela. Their product is a RFID lable that records every movement an item makes from the factory to the customers' hands. The technology provides every product with a unique digital identity and promotes communication with customers in store and after they have paid and brought the product home.

The labels are able to capture real-time data and connect to the store systems. The labelling itself is easy and doesn't require large and expensive machines. There is a hand set that serves as both scanner and printer and it is surprisingly light and easy to use. The company claims using its device gives 97% labelling accuracy. On average it takes around 4 seconds to mark an item and it is 80% faster than any manual system and 34% than any two-piece system.

The company says this is the first RFID labelling solution of its kind.

#RetailExpo2019 #RFID #labelling

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