MaaS: one-stop-shop for inclusiveness
With the introduction of new transport modes around our cities it is becoming more and more apparent that MaaS (Mobility-as-a-Service) will reshape the way we travel. In the last two years, small and large cities around the world have turned into a testing ground for different companies competing to offer the best way to move in the urban territory.
Currently their systems are not unified and this creates problems. Yovav Meydad, Moovit's Chief Growth & Marketing Officer, believes there is a need to unify the industry.
‘I think it is essential to have a single app that aggregates all sorts of mobility options that are available in the city,’ says Yovav. He believes there needs to be a holistic approach and more cities should work together for the benefits of MaaS to be fully realised. That is why the company is working with multiple partners to bring aggregated information to both users and transport authorities. Moovit works in over 3000 cities and has put a lot of effort in designing their platform so it is not only easy to use, but also easy to implement.
MaaS has a bright future ahead of itself, but there are many obstacles that need to be overcome. A critical component of that is the way people pay for the multiple services they use. Currently, travellers are forced to use numerous apps when they switch modes or have to buy separate tickets. The process is not only time consuming but also very confusing, especially in a new city. Moovit is aiming to bring together all payment methods and ticketing vendors. This will mean a more consistent way of paying for all the different services and transport modes used during a journey. The company has already partnered with large vendors around the globe, such as Cubic Corporation, the leading mobile ticketing, fare collection, and management solutions for public transit systems.