Many are talking about the demise of the High Street but small and medium retailers are not ready to give up. More and more of them are adopting technology to better serve their customers and respond with agility to the way Covid has shaken up the market.
‘Independent of our business we all use technology one way or another,’ says Julian Fisher, CEO at Jisp. For the majority of smaller and medium size retailers implementing a technological solution was seen as too costly as their resources are scarce. In addition, a lot of them are worried how long it would take, how they could train their staff and at the end, if the solution would really bring any value.