Descartes Systems Group, the global leader in uniting logistics-intensive businesses in commerce, announces that it is continuing to sponsor True Heroes Racing during its 2023 racing season. This season marks Descartes’ fifth year of involvement with the unique organisation. True Heroes Racing is the UK’s first and only motorcycle race team dedicated to supporting Wounded, Injured and Sick (WIS) UK Service personnel and Veterans, and provides people the chance to become involved in all areas of motorcycle racing in the UK.
“True Heroes Racing strives to provide WIS UK Service personnel and Veterans with the opportunity to be part of an exciting, fun and successful motorcycle racing team.
Aside from the exhilaration and fun that comes with being associated with motorcycle racing, we provide our True Heroes Racing beneficiaries with the camaraderie and teamwork ethos that only the military offers. Often this is dearly missed. So, we’re proud that our team offers this to one another,” says Phil Spencer, Founder & Team Principal, True Heroes Racing. “We’re especially thankful for Descartes support over the past four years too. It means that we can continue to provide opportunities to those important WIS UK Service personnel and Veterans who have proudly served our country throughout their careers.”
Being a part of a team, competing in motorsport at the highest level is an immense challenge for anyone. However, it provides the Wounded, Injured and Sick UK Service personnel & Veterans, who form True Heroes Racing, with truly unique opportunities to aid their rehabilitation and recovery. Their direct involvement as part of a high end motorsport team, all working towards the same output, also provides them with the opportunity to regain a focus and define specific goals to strive towards. Motorcycle racing is a fast, frenetic and high-pressure environment, not too dissimilar in many ways to the battlefield. It is also a world many Service personnel would not have considered open to them, even when they were fully able bodied, let alone post illness or injury.
Competing at the British Superbike Championships – which are widely respected as the best domestic motorcycle race championships in the world – not only enables True Heroes Racing to provide unique opportunities to its beneficiaries, but it also enables it to portray its message of overcoming adversity and inspiration through achievement to the widest possible public audience, at race circuits the length and breadth of the UK and a worldwide TV audience.
“We’re so pleased to sponsor the True Heroes Racing team for another season. The organisation does great work across the UK, both on and off the racetrack,” said Andrew Tavener, Head of Marketing, Descartes Systems UK. “Since forming 10 years ago, it has offered amazing opportunities to various beneficiaries with a variety of physical and mental disabilities, in roles across the entire 2 wheeled motorsport arena. True Heroes Racing is proving to – and inspiring – people that life changing injuries or illness do not have to limit their lifestyle and the choices that people are able to make.”
