Allocating resources will be crucial.
Smart retailers will invest in people.
Companies are looking for ways to resolve their stock pilling troubles but it could lead to a potential brand degradation. Some are considering giving away stock to large NGOs in markets outside Europe and the USA.
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Thomas O’Connor, senior director analyst with the Gartner Supply Chain practice, explains for The Logistics Point, many brands have more than doubled their storage capacity.
‘Large organisations are investing in their key suppliers to ensure longevity,’ O’Connor continues. Smaller to medium retailers will struggle the most….
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Thomas is a Senior Director, Analyst, in the Gartner Supply Chain Industries and Programs team, based in Sydney, Australia. He is Gartner’s global lead analyst for retail demand-driven supply chain maturity, performance management and benchmarking initiatives (also supporting Consumer Products), working closely with supply chain executives to drive improved supply chain performance and organizational alignment.