Lyfeguard, a life planning assistant and document management platform, has appointed Vice President of Mastercard’s strategic growth division, John Garden, to its advisory board to lead business development strategy.
Garden, VP within Mastercard’s strategic growth division and global lead for their Freight & Logistics Program, has decades of industry experience focused on digital transformation and new service enablement through his direct experience with both global technology companies and startups. His extensive engagement with technology partners, financial institutions and FinTechs, which includes other external board positions, brings tremendous incremental value to the Lyfeguard team.
With his extensive and diverse international commercial experience, including over 10 years in program delivery with Orange Business Services, Garden will support the execution of Lyfeguard’s business growth strategy advising on partnership, channel and overall go to market implementation.
John Garden, Vice President at Mastercard and Advisory Board Member at Lyfeguard, said: “Partner and channel engagement will be critical to Lyfeguard’s success both in terms of growth as well as its evolution as a trusted brand. I’m excited to support the development and execution of Lyfeguard’s strategy, not least as it offers an incredibly practical and valuable service to consumers and their advisors. The platform provides a critical service to consumers and IFAs, helping with financial management, the organisation of important documents and end-of-life planning. By identifying and nurturing strong and effective partnerships, Lyfeguard can continue building on its services to provide optimal support for consumers.”
Garden joins Lyfeguard’s advisory board alongside six other industry veterans, including: Jack Smith, CEO of IAG Loyalty Retail; Ronel David, Strategic Sales and DE&I Leader at FIS; Jonathan Lloyd White, CISO at Natura &Co.; Gavin Borthwick, Product Design Lead at Beyond; Lee Mabey, Managing Partner at dentsu International; Lukman Abdul-karim, Principal Consultant at Agilisys.
Fraser Stewart, Chief Operating Officer for Lyfeguard, said: “We are excited to introduce our advisory board comprising of industry leaders at the top of their fields to help take Lyfeguard to the next level, improving our offering to help consumers and IFAs alike.
With the guidance of our carefully selected seven industry veterans, we are confident in our ability to lead the go-to-market strategy and ensure seamless delivering of our services to clients.
We firmly believe that everyone deserves peace of mind when it comes to managing life’s essential tasks, and our advisory board’s expertise will help us achieve this goal. We are excited to embark on this new journey with our partners on board and look forward to delivering exceptional services to our clients.”
Lyfeguard was founded by father-son team Gary and Fraser Stewart to revolutionise financial management and life planning to help people keep on top of their important documents, bills and life matters, as well as address a lack of planning for end-of-life.