The Consumers’ Power of Choice: Engagement Leads To Greener Logistics

Delivering Green: Creating Sustainable Supply Chains News Original Content

Okay, so let’s talk about sustainable delivery, shall we? It often falls on logistics organisations to lead the change and there are many arguments for this. But consumers also have their part to play, and we should not underestimate the power of choice. How to lead your consumers to choose the best sustainable option? Pol Sweeney, EMEA VP Fleet Sales, at Descartes Systems Group spoke to us at our Delivering Green: Creating Sustainable Supply Chains online event on the 16th May about this.

Pol will also join us on the 24th May in London to discuss the best strategies on engaging consumers, providing them with options and delivering NetZero benefits for all. You can register for the roundtable event, which is sponsored by Descartes, together with EVRi, Zedify, British Land, Backhouse Jones now.

The first step towards greening deliveries is understanding where they are clustered and what type of customers are involved. ‘You can then understand the incremental costs and impacts on the environment and add them,’ explains Pol. Deliveries can be done later in the day when congestion is less, for example.

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Being able to provide customers, both in the B2B and B2C sector, a timely breakdown on the environmental impact of each delivery can make a big difference. If consumers and customers know what their choice means, they can make a better decision. ‘It does not have to be just at the checkout,’ Pol points out.

‘Last mile and home delivery companies can also inform their repeat customers when they would be in their area. In this way, consumers can know what is the most efficient time to order and get something delivered.’

‘There is no particular reason why sustainable delivery should be more expensive,’ Pol continues. ‘In fact there is a strong argument why it should be cheaper.’ The logic is that a sustainable delivery will be using fewer resources and less energy to achieve the same goal. 

Pol will continue the conversation on consumers’ engagement and how sustainability can be embedded in the overall company strategy on the 24th May.

You can get a ticket for this unique, interactive event now.

And you can also watch Pol’s presentation at our Delivering Green: Creating Sustainable Supply Chains event below.

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